Notes from Sprout.
On audiences, messaging, media, and building a brand people remember.
Is the Sprout Model Right for You?
How the Sprout fractional CMO model works, what it costs compared with a full-time hire, and which companies it fits best.
Is Traditional Media Still Relevant?
Where print, TV, radio and outdoor still earn their place in a modern marketing mix, and why they amplify digital results.
The Benefits of Digital Marketing
Expanded reach and real-time adjustability: an overview of what digital marketing does well and why it matters.
Traditional Media Vs Digital Media
Traditional and digital media work best as a tag team. How Sprout layers the two to reach more of the right people.
The What and Why of Traditional Media
What counts as traditional media beyond print, and why it still builds familiarity that gives a company an edge.
The Key to Media Buying
Spend enough to be remembered or don't spend at all. How to set the right level of media spend and avoid wasted money.
Creating a Memorable Brand
Memorable brands are built on consistency first and uniqueness second. How to commit to a brand customers can trust.
Messaging That Connects With Audiences
Know your audience's pain points, then go where they go. How to communicate with your target audience in a compelling way.
The Importance of Identifying Your Target Audience
Why understanding your target audience is the entry point for all marketing, and how Sprout builds detailed personas.
Interested in exploring how we could drive meaningful growth for your business?
Thirty minutes with a Sprout leader. We ask about your customers and what you have tried, and you leave with a clearer next step either way.