Senior marketing leadership, without the full-time hire.
Sprout serves as your part-time CMO, VP of Marketing, or Marketing Director, and brings the specialists to execute. Since 2002, more than 400 companies have grown this way.
Strategy and execution · Senior people only · Results visible in about 90 days
Companies Sprout has helped grow
Real results that move companies forward.
Two decades of launches, repositionings, and growth stages. Every engagement fed something back into how Sprout works today.
Across industries, business models, and company sizes.
Each launch sent back a result. That is where the sequencing comes from.
Added to client top lines. Measured in revenue, not impressions.
Since 2002, through every kind of market.
Two ways in. Both start with your customer.
Start with a fixed-scope strategy you can run with your own team, or bring Sprout onto your leadership team for the long run.
Foundation + Plan
The research, positioning, and prioritized plan that tells you where your next customers come from, what they cost to reach, and which effort to run first.
- Customer research and personas
- Positioning and messaging
- A prioritized growth plan your team can run
- No retainer, no ongoing commitment
Fractional CMO
Sprout serves as your CMO, VP of Marketing, or Marketing Director, working alongside your CEO and leadership team and directing the specialists who do the work.
- Strategy, brand and go-to-market leadership
- Directs all execution through vetted specialists
- Reports to the CEO, works with sales, finance and operations
- Right-sized to your stage, and you can scale up or down
Marketing done right, in three stages.
Most companies treat marketing as something to deal with later, and it is the first thing they cut when pressure rises. The companies that grow do the opposite. They use marketing with intention, built in the right order.
A go-to-market strategy that connects your product to the right audience and gets you to revenue without wasted effort.
- Clear positioning that resonates
- A defined tactical roadmap
- Built for rapid and sustainable growth
Sprout organizes your marketing engine so strategy, campaigns, and initiatives work together instead of becoming random acts of marketing.
- Eliminate scattered or low-impact efforts
- Align projects, campaigns, and priorities
- Clear structure for execution and measurement
With 1200+ product launches behind us, Sprout takes companies and products to market with the brand, strategy, and momentum to generate real traction and revenue.
- Strategic campaigns that build visibility
- Partnerships and channels that expand reach
- Momentum that drives adoption and growth
Work we are proud of.
Control4
Launched in 2004, public by 2011.
Smart home technology
3 → 9Locations in 18 months
Hatfield Medical Group
From three locations to nine in 18 months, then a national merger.
Healthcare
ArbiterSports
More than a decade as VP of Marketing, through record growth and acquisitions.
Sports technology
~100Brands managed across 4 states
Choice Healthcare
Nearly 100 brands, run as one marketing machine across four states.
Pediatric dental & orthodontics
As one of the nation’s leaders in community association law, we are very conscious of our brand and image. Sprout helped us update our brand and web experience and create something that the entire firm is truly proud of. They continue to serve as our VP of Marketing, always ensuring that we put our best foot forward.
The Sproutians you will work with.
Bruce Law
President and Founder
With a 40-year marketing career starting on Madison Avenue, Bruce has become a leading expert in brand building and sales for companies from startups to established firms. He has directed marketing for well-known brands like Intel and Lever Brothers, as well as mid-sized companies like Little Giant.
In 2002, Bruce launched Sprout Marketing to help multiple companies at once. Since then, Sprout has supported over 400 companies, launched more than 1200 products, and generated $1 billion in additional revenue. Its model of part-time chief marketing officers with full-stack marketing execution has become essential for investors and innovative businesses.
Bruce is a sought-after speaker at conferences and is frequently quoted in business publications. He started his career at Ogilvy Advertising in New York and is an enthusiastic adventure traveler. He currently serves as Executive Director of the International Society, connecting professionals worldwide.
Spencer Grider
EVP and Fractional CMO
Spencer is an entrepreneurial growth leader with a deep foundation in product and UX design and a career built at the intersection of empathy, strategy, and execution. Having served as a UX designer, founder, CMO, and CEO, he brings a rare blend of customer insight and operational leadership, including scaling one venture from zero to $2 million per month in under two years.
At the core of his work is a relentless focus on the customer experience. Spencer believes the most powerful growth strategies begin with understanding how customers think, feel, and decide. Whether shaping product direction, refining positioning, or building marketing systems, he thrives anywhere a company interacts with its customers, ensuring those moments are intentional, aligned, and deeply human.
Todd Christensen
EVP and Fractional CMO
Todd has extensive experience in strategic marketing, brand development, and M&A across financial services, public policy, and government affairs. As CMO of CapEd Credit Union for eleven years, he helped guide it from $500 million to $1.5 billion in assets and from fifty thousand to more than one hundred twenty-five thousand members.
He led high-visibility partnerships including the CapEd Downtown Boise Y, the Children’s Museum initiatives, and the CapEd CWI Student Success Center. Earlier, Todd served as President and CEO of three business and economic development associations. He is a Director of the College of Western Idaho’s Foundation and of the Friends of Idaho Public Television, and chairs the Meridian Chamber Economic Development Committee.
Aaron Christensen
Chief Revenue Officer
Aaron is a results-driven Chief Revenue Officer with more than six years of experience scaling companies through strategic sales leadership and revenue optimization. With a background in consulting and hands-on experience guiding businesses from early growth to multi-million-dollar revenue, he builds efficient sales systems, refines go-to-market strategies, and drives consistent, predictable deal flow.
Jon Rucker
Fractional CMO
Jon is a marketing strategist with more than 12 years of experience growing businesses, from locally owned companies finding their footing to nationally recognized brands defending market share. His expertise spans integrated media strategy, brand development, audience targeting, and omni-channel execution.
Before Sprout, Jon was Vice President at Max Connect Digital, led the online presence for retail and hospitality businesses under North American Capital Group and Darsons Group, and guided over a million dollars in annual marketing investment at CBS, part of the Sinclair Broadcast Group. He holds a BBA in Marketing and Business Management from Boise State University.
Nate Hartman
Marketing Manager
With nearly a decade of experience in digital marketing, client strategy, leadership, and business development, Nate brings a results-driven, relationship-focused approach to account management. He has managed high-performing campaigns and significant ad budgets across paid media, branding, and revenue generation.
Nate is Head Basketball Coach at Eagle High School and enjoys time with his wife and two daughters.
Interested in exploring how we could drive meaningful growth for your business?
Thirty minutes with a Sprout leader. We ask about your customers and what you have tried, and you leave with a clearer next step either way.