The situation
ArbiterSports needed to name and brand its entire suite of athletic event management products and position itself as a complete technology platform for every aspect of an athletics program, from scheduling officials to paying all event workers.
What Sprout did
Sprout named and branded the product suite, repositioned the company as a complete platform, and served as its VP of Marketing for over a decade.
The result
ArbiterSports has enjoyed record growth year over year, acquiring competitors and adding to its service offering.
