The situation
DriveSafety designs and manufactures advanced clinical driving simulators that give therapists engaging tools to assess and rehabilitate patients’ functional abilities.
What Sprout did
Sprout created a clear brand architecture, introducing sister company SimClinic, which provides patented driving simulation software for DriveSafety simulators and others.
The result
DriveSafety and SimClinic now go to market under one brand architecture the market can follow.

