Clinical simulation

DriveSafety

Brand architectureBrand & positioning
The headline

One brand architecture for DriveSafety and its sister company, SimClinic.

The situation

DriveSafety designs and manufactures advanced clinical driving simulators that give therapists engaging tools to assess and rehabilitate patients’ functional abilities.

What Sprout did

Sprout created a clear brand architecture, introducing sister company SimClinic, which provides patented driving simulation software for DriveSafety simulators and others.

The result

DriveSafety and SimClinic now go to market under one brand architecture the market can follow.

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Next step

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