Consumer products

Little Giant Ladders

Brand platform and national campaignBrand & positioning
The headline

A national campaign built from what customers said in their own words.

The situation

When it came time to launch a new creative platform with an energized brand focus in the consumer market, Little Giant Ladders needed to get the most out of production work done by external creative talent.

What Sprout did

Sprout interviewed numerous customers to uncover the secret ingredients of the brand from their own words.

The result

Those findings became the foundation of a new national campaign.

More work like this

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Next step

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